Burberry

1856
Trained dress-maker Thomas Burberry founded the brand at the age of 21.  The first burberry store was opened on Winchester Street in Basingstoke.
(http://au.burberry.com/store/heritage/#/heritage/heritage-1800-1)

1895
Burberry developed a weatherproof coat called the "Tielocken", the predecessor of the iconic trench coat.
1911
Ronald Amundsen and his team became the first people to reach the south pole.  Burberry supplied their clothes and tents.
1920
Burberry produced a ladies green wool gabardine ski suit
1934
Aviators Tom Campbell-Black and Charles William Anderson Scott made a record breaking 71 hour time in the London to Melbourne 'MacRobertson Air Race' while advertising their Berberry aviator suits.
(http://au.burberry.com/store/heritage/#/heritage/heritage-1800-4)

1959
Burberry produced a blueblood coat
2006
Burberry celebrated 150 years at the womenswear Autumn/Winter 2006 show in Milan.
2009
A new Burberry global headquarters was opened at Horseferry House in London; also, America Burberry headquarters opened at 444 Madison Avenue in New York City.
(http://au.burberry.com/store/heritage/#/heritage/heritage-2000-20)

Since its founding in 1856, Burberry has become defined by its outerwear hertitage and its iconic trench coat.  When thomas Burberry invented the gabardine, the Burberry brand became synonymous with the passionate adventures, aviators, cartographers and mountain climbers who wore his coats while pushing the boundaries of human experience.

The Burberry Foundation recognises the nature of exploration has changed, however the challenges young people face today are no less daunting than the South Pole was a century ago.
(http://au.burberry.com/store/foundation/the-foundation/)

Just as Burberry clothes and encouraged past explorers, the Burberry Foundation helps young people navigate the uncertain terrain of their age and the complex world in which they live today.  By helping them to develop new skills, confidence and ambition, the Burberry Foundation aims to kindle their innate creativity and empower them to realise their dreams.
(http://au.burberry.com/store/foundation/the-foundation/)

"HELPING YOUNG PEOPLE REALISE THEIR DREAMS THROUGH THE POWER OF THEIR CREATIVITY"

The Burberry Foundation is a philanthropic organisation dedicated to supporting young people, helping them to relaise their potential and thrive in the world they are inheriting.  Though generous donations from Burberry employees and customers, the FOundation has inspired over 44, 000 young people globally.


Established in 2008, the Burberry Foundation is a registered charity in England and Wales.
(http://au.burberry.com/store/foundation/the-foundation/)

With Burberry having such a wide range of products, they have a large target market.  It ranges from new born children to 60 year old men and women.

There are many categories within Burberry.  Childrenswear alone has alot of sub-categories, which include:

 - Baby Girl 0-24 Months
 - Baby Boy 0-24 Months
 - Baby Bags
 - Girl 6 Months-3 Years
 - Boy 6 Months-3 Years
 - Girl 4-14 Years
 - Boy 4-14 Years

Within each of these sub-categories, their are a some more options to pick from, for example;

 - Coats
 - Dresses
 - Sweaters
 - Tops
 - Skirts
 - Trousers
 - Shoes
 - Gifts and Sets
 - Party
 - Play
 - Accessories

Other than childrenswear, categories within Burberry includes;

 - Festive gifts
 - New arrivals
 - Trench Coats
 - Womenswear
 - Women's Accessories
 - Women's Bags
 - Women's Shoes
 - Menswear
 - Men's Accessories
 - Watches
 - Frangrance & Beauty

Within the childrenswear, the price range is from $60 to $2195
Whereas, the womenswear price range is from $495 to $7995
And, the menswear price ranges from $195 to $5395

All material has been referenced from:  http://au.burberry.com/store/