Zara

"POSSIBLY THE MOST INNOVATIVE AND DEVASTATING RETAILER IN THE WORLD"

Louis Vuitton Fashion Director, Daniel Piette describing Zara.

Zara is a Spanish clothing and accessories retailer based in Arteixo and Gakicia.  It was founded in 1975 by Amancio Ortega and Rosalia Mera.
(http://en.wikipedia.org/wiki/Zara_(retailer)

Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world's largest distribution groups, which also own brands such as Massimo Dutti, Pull and Bear, Oysho, Uterque, Stradivarius and Bershka
(http://www.zara.com/webapp/wcs/stores/servlet/category/es/en/zara-W2012/11112/Company)
(http://en.wikipedia.org/wiki/Zara_(retailer)

The founder of Zara opened the first Zara store in a central street in downtown A Coruna, Galicia, Spain.  Its first store featured low-priced lookalike products of popular, higher-end clothing fashions.  The store proved to be a success, and Ortega began opening more Zara stores throughout Spain.

During the 1980's, Ortega started changing the design manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, in what he called "instant fashions".  The company based its improvements in the use of information technologies and using groups of designers instead of individuals.
(http://en.wikipedia.org/wiki/Zara_(retailer)

In 1980, the company started its international expansion through Porto, Portugal.  In 1989, it entered the United States and in 1990, France.

This internation expansion was increased in the 1990's with;

 - 1992 - Mexico
 - 1994 - Greece
 - 1994 - Belgium
 - 1994 - Sweden

etc

Until reaching its current presence in over 73 countries.
(http://en.wikipedia.org/wiki/Zara_(retailer)

 

 

Through Zara's business model, we aim to contribute to the sustainable development of society and that of the environment with which we interacts.

At the store;

 - They save energy
 - The eco-friendly shop
 - They produce less waste, and recycle
 - Their commitment extends to all their staff
 - An environmentally aware staff
(http://www.zara.com/webapp/wcs/stores/servlet/category/ic/en/zara-W2012/18001/Our%2BMission%2BStatement)

Zara's target market ranges from new borns to men and women around the age of 45.

Because of the price range, (which I will explain later) the main target market is for more sophistocated men and women.

There are many categories on the Zara website.  First of all, the kidswear has:
 - Mini (0-9 months)
 - Baby Girl/Boy (3-36 months)
 - Girl/Boy (2-14 years)

Within each of these categories, there are a few sub-categories.

The categories on the Zara website are:

 - Women
 - TRF
 - Man
 - Kids
 - Kids studio

Within each category, there are sun-categories, for example;

Women
 - Coats
 - Blazers
 - Dresses
 - Shirts
 - Trousers
 - Jeans
 - Skirts
 - Knitwear
 - T-shirt
 - Shoes
 - Handbags
 - Accessories

Zara has a quite decent price range.
 - Women from $18 EUR  to  $150 EUR
 - Men from $10 EUR  to  $140 EUR
 - Kidswear from $5 EUR  to  $50 EUR






All material referenced from:
 - http://www.zara.com/webapp/wcs/stores/servlet/category/es/en/zara-W2012/11112/Company
 - http://en.wikipedia.org/wiki/Zara_(retailer
 - http://www.zara.com/webapp/wcs/stores/servlet/category/ic/en/zara-W2012/18001/Our%2BMission%2BStatement

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