"FOR PRADA, FASHION, LUXURY AND STYLE HAVE ALWAYS BEEN CORE ASPECTS OF A PROJECT THAT GOES BEYOND PRODUCTION OF CLOTHES, FOOTWEAR AND HANDBAGS. CAREFUL OBSERVATION AND INTEREST IN THE WORLD, SOCIETY, AND CULTURE ARE AT THE CORE OF PRADA'S CREATIVITY AND MODERNITY. THIS HAS PUSHED PRADA BEYOND THE PHYSICAL LIMITATIONS OF BOUTIQUES AND SHOWROOMS, LEADING US TO INTERACT WITH DIVERSE, SEEMINGLY DISTANT WORLDS, AND INTRODUCING, VERY NATURALLY, A NEW WAY OF CREATING FASHION!"
Miuccia Prada and Patrizio Bertelli
In 1913, Mario Prada opened a luxury store in the Galleria Vittorio Emanuele II in Milan, selling leather handbags, travelling trunks, leather accessories and beauty cases, luxury accessories and articles of value. Thanks to its exclusively designed goods, handcrafted using fine materials and sophisticated techniques, Prada rapidly became a point of reference for European aristocracy and the most elegant members of the haute-bourgeoisie in Europe.
In 1919, Prada became an official supplier to the Italian Royal Family.
(http://www.pradagroup.com/en/group/history)
At the end of the 70's, the Prada group saw a turning point when Prada's grand-daughter, Miuccia launched a partnership with Patrizio Bertelli, a Tuscan businessman already involved in the leather goods sector with Granello and Sir Robert.
In 1977, Patrizio Bertelli set up I.P.I spa and obtained a license from Miuccia to produce and distribute leather goods bearing the Prada name.
In 2003, the two families when gradually brought together and I.P.I spa merged into PRADA spa.
(http://www.pradagroup.com/en/group/history)
In 1983, the Prada family opened a second store in the prestigious Via della Spiga in Milan.
From 1986, new stores were opened in New York and Madrid, followed by London, Paris and Tokyo. The first womenswear fashion show was held in Milan in 1988.
In 1993, Miuccia Prada's creative inspiration led to the establishment of a new brand - Miu Miu - designed for women who are particularly fashion-forward and interested in trendy and sophisticated fashion and lifestyle. Miu Miu now offers women's ready-to-wear, leather goods and shoes, and is an increasingly important component of our Group's sales.
(http://www.pradagroup.com/en/group/history)
Prada's target market for both men and women ranges from 16 year olds to 60 year olds.
The product categories that Prada have are:
- New Arrivals
- Women
- Man
- Travel & Business
- Customization
There are a few different sub-categories, for example in the women category:
- Footwear
- Handbags
- Wallets
- Jewels
- Small Accessories
- Gifts
- Sunglasses
Prada has a very large price range, which is from $255 EUR to $3900 EUR
All material has been referenced from:
- http://www.pradagroup.com/en/group/group-profile
- http://www.pradagroup.com/en/group/history
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